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Pura — Smart Home Fragrance
E-commerce and product storytelling for a connected home fragrance brand.
ShopifyReactNext.jsHeadless CMS
Built customer-facing storefront and marketing experiences for Pura's smart fragrance ecosystem, focusing on product education, subscription flows, and responsive merchandising.
Challenges
Explaining connected hardware benefits within a traditional e-commerce funnel.
Solutions
Modular content sections, interactive product highlights, and clear CTA paths for device + refill purchases.