About Me

I'm a Senior Frontend Engineer and Tech Lead with 10+ years of experience specializing in React, Next.js, Shopify Plus, and multi-CMS architectures. I currently lead frontend and Shopify app development at Photon, with a proven track record delivering headless commerce for internationally recognised brands.

Expertise

• Tech lead for frontend & Shopify — architecture, code reviews, mentoring
• Coty, O'Reilly Auto Parts, Redsea, Universal Music Group — production delivery
• React, Next.js, Shopify Plus, AEM, headless CMS (Contentful, Strapi, Builder.io)
• Microfrontends, SSR/SSG, Core Web Vitals, WCAG accessibility

I've delivered 10+ production-grade applications across e-commerce, retail, real estate, and entertainment for US, UK, AU, and Middle East clients. I translate Figma designs into pixel-perfect, performance-optimised builds and align engineering milestones with business goals.