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Coty Inc. — Multi-Brand Shopify Storefronts
Led frontend for 4 international Coty storefronts across 15+ countries with headless CMS, geo-redirection, and localisation.
ShopifyReactVue.jsNext.jsHeadless CMSLocalisation
Led frontend development for four international storefronts across the Coty brand portfolio, serving 15+ countries. Implemented headless CMS integration, geo-based redirection, and multi-currency/language support. Delivered scalable, performance-optimised solutions in an Agile environment as Tech Lead at Photon/Sedin.
Challenges
Multi-brand, multi-region architecture with shared components while preserving distinct brand identities and locale-specific content.
Solutions
Headless CMS-driven content models, geo-based routing, and reusable design-system components with brand-level theming.